The hottest export market of China EU construction

Introduction to China EU construction machinery export market in the next five years: five years ago, China's construction machinery and equipment manufacturers had little export opportunities, and their product exports were basically limited to third world countries, which were unable to pay high product prices to buy equipment of international standards. In addition, these exporters often receive help from the Chinese government, so

five years ago, China's construction machinery and equipment manufacturers had little export opportunities, and their exports were basically limited to third world countries, which were unable to pay high product prices to buy equipment of international standards. In addition, these exporters are often helped by the Chinese government, so the profits of export products produced by most manufacturers are actually very limited

however, in the past three years, the export market of China's construction machinery and equipment has undergone tremendous changes. The export products produced by Chinese manufacturers continue to grow at an incalculable rate, and their product quality, reliability and customer support levels continue to improve. Chinese export products are increasingly accepted by emerging product markets. We should not forget that the price of most Chinese products is as low as 50% lower than that of similar foreign products, and there will be many end-users who are ready to go their separate ways from manufacturers who have maintained close relations with the 220V power supply and power supply system that are close to the standard 2 and 2, and place their bets on Chinese products. Due to the large difference in product prices, such a bet is likely to be worth the money. Two years ago, export products accounted for less than 2% of the sales revenue of most Chinese manufacturers. At present, the proportion is at least 5% and will increase rapidly in the future

therefore, when Chinese manufacturers export products, they must recognize those emerging markets that provide them with important business opportunities. The manufacturers themselves should continue to grow, and require products to be "value for money", rather than pursuing absolutely high-end products. At the same time, Chinese manufacturers should cooperate with dealers with entrepreneurial spirit to smoothly enter the new product market. If these standards are kept in mind, Chinese manufacturers can enter the increasingly attractive Central European market - Central European countries including Poland, the Czech Republic, the Slovak Republic and Hungary

due to the reduction of investment from the mutual economic assistance committee, these countries have common economic problems, because it is impossible to transform a 50 year old socialist country into a capitalist country overnight. It needs to be recognized that these countries are carrying out economic system reform. They are currently members of the European Union, and huge investments are constantly pouring into all economic fields of these countries. Therefore, the construction machinery market in these countries has a bright future

market size

at present, the annual demand for all kinds of equipment in all countries of central Europe is about 1500. Of course, it is 4.94 percentage points lower than the national average; Compared with countries with single industrial structure, the demand of these countries is indeed not very large, but for Chinese exporters, these demands represent favorable potential business opportunities. In terms of profit, the profit margin of each equipment exported to central Europe is at least twice that of domestic products, so the central European market is undoubtedly worthy of Chinese manufacturers' attention

although the scale of the central European market is small, it is a favorable platform to help Chinese exporters enter the Western European market. Chinese manufacturers can gain rich experience in these countries to understand the expectations of foreign users. When exporters enter the Western European market, these experience will bring unexpected gains

in the past five years, the construction machinery market in the four central European countries has increased significantly: at present, the annual demand of the construction machinery market in the Czech Republic has reached about 2500 units, significantly higher than the level of 1500 units in 2000. With the support of EU infrastructure construction fund, the sales of construction machinery and equipment in Poland is in good condition, and the annual demand for construction machinery and equipment also reaches about 1500. The Slovak Republic and Hungary have small economies and small populations. In the past five years, the demand for construction machinery and equipment in both countries has increased by 50%. At present, the total annual demand has reached 2500 sets. It should be noted that compared with the overall demand level of Western Europe, the demand of Central European countries is still relatively small. If we look at the overall situation in Europe, the current demand for construction machinery and equipment in Central Europe is only equivalent to 5% of the Western European market, compared with 2% in 2000. By 2010, this proportion is likely to rise to 8% - 10%

equipment development trend

it is crucial that exporters should recognize that there are great differences in the structure of each equipment Market: some countries may be very interested in a specific product, because these countries have dominant local manufacturers in the product field, while other countries may prefer other types of equipment due to the preferences of end users

from the following analysis, we can see that the composition of each country's market is significantly different

Hungary: the sales volume of excavators and loaders is large, but its proportion in the total sales volume of construction machinery and equipment has decreased

the sales volume of skid steer loaders is also quite large, but the market ownership has declined slightly

the sales volume of telescopic fork loader in engineering construction and agriculture has increased significantly

Czech Republic: the sales volume of backhoe loaders is very large, accounting for more or less a vital proportion in the total sales volume

the overall development trend of hydraulic excavators is good, providing support for infrastructure construction and development

Slovakia: excavators and loaders continue to dominate, accounting for 35% of the total sales of construction machinery and equipment in 2005

the sales volume of hydraulic excavators increased significantly

the importance of skid steer loaders in the overall market has declined

the sales volume of telescopic fork loader increased significantly

Poland: excavators and loaders account for 38% of the total sales of construction machinery and equipment

the proportion of wheel loaders in the total sales of construction machinery and equipment fell sharply

the sales volume of hydraulic excavators has increased significantly

China has advantages in some equipment, but performs poorly in other equipment fields

future prospects

the development prospect of the construction machinery market in Central Europe in the next five years is good. The region needs a lot of infrastructure construction, and EU funds will be injected into central Europe on a large scale to support the infrastructure construction here. It is expected that the annual growth rate of the construction machinery market in Central European countries will reach at least 10%, which means that the region will increasingly attract strong interest from Chinese manufacturers